“It’s a tremendously stimulating thing for each person who has learned that a small group of individuals can change the world if they really want to.”
Patrick E. Haggerty
the Dallas Morning. News, 1963
cofounder Texas Instruments
Chief Creative Officer
2019
Nectar
Nectar is reinventing the food system in order to reverse climate change, create worldwide economic prosperity, and eliminate chronic disease. Critical to achieving these
outcomes is an intelligent production platform that outperforms traditional field farming. Nectar’s autonomous crop production system can grow any
crop without the use of fertilizers or pesticides and requires over 90% less water than traditional farming.
To visually convey this in a symbol, I combined the core design of the system to reveal an enclose a stacked pod. This design symbolizes not only the enclosed farm system that
makes the mission possible, but also the symbiotic relationship between the bee, hummingbird, and flower that plants rely on for pollination and, ultimately, survival.
Chief Creative Officer
Branding
Logo Creation
Brand Consultation