WITH a

Basically —

I care a lot.

Education

As an elementary student, I traded hand-drawn sketches of dogs and horses for snacks from my classmates' lunchboxes. I quickly learned that the law of supply and demand did not, contrary to the starving artist trope, exclude creativity.

I channeled this into a degree and career in Communication Design, but the real education came from deep empathy, careful listening, and a relentless commitment to creating solutions that actually lighten someone's load. The kind that make someone quietly think "nice" when they realize I thought of that too.

Over the past decade, I've built products for vacation rental platforms, enterprise e-commerce, and the world's largest Amazon seller. I've scaled teams from 3 to 25 across multiple countries. I've landed $5M+ in partnerships. I've led product and UX through an IPO.

But here's what actually matters:

I excel at interpreting complex information and turning it into instantly understandable, actionable tools. I lead product, design, and engineering teams effectively because I care deeply about the work and the people doing it. I manage international teams, wrangle stakeholder alignment, and drive strategic vision with grace because—well, basically—I care a lot.

At Pattern, I wore multiple hats: Associate Director of UX, Senior Product Manager, International Liaison, Product Innovation lead. I built global teams, shipped AI-driven advertising platforms, created market analytics tools for brands like P&G, and helped launch products across new marketplaces from EMEA to Walmart. I led the design and product work on Destiny, Digital Shelf, and Market Analytics—tools that turned data chaos into clarity.

At Front Row Group, I scaled the product organization 8x, achieved 100%+ user engagement growth, and brought the platform to industry parity in under a year.

My approach is simple:

Listen without making promises. Prototype with purpose. Validate without ego. Refine with developers. Align with stakeholders. Implement with precision. Rinse and repeat.

Texas Tech University
Bachelor of Fine Arts | 2009-2014

I majored in Communication Design and minored in Advertising at Texas Tech University. I chose Texas Tech for its renowned Communication Design program (now known as graphic design). I was also Creative Director for the Texas Tech American Advertising Federation National Advertising Competition Team, and helped lead that team to 1st place in the district level, and 3rd place in the National Level of the NSAC Competition.

Core Values

Thoughtfulness

I work with thoughtful anticipation of others, strong concepts, and rock-solid rationale. I believe all design must be done with thoughtful consideration.

SOCIAL RESPONSIBILTY

I do everything with a good moral compass. I do not contribute to design pollution, instead my hope is to leave the world/client/project/friend better than I found it.

AMBITION

I have faith in my big ideas and make them happen with the resources on-hand. I am self-driven, scrappy, and ruthless to the cause.

Love

Design is a labor of love, it’s the only reason for doing it. I love the world, others, my clients and my craft. Without love, this trade ceases to be more than mere decoration; love transcends time.

timelessness

My designs are not to be affected by the passage of time or changes in trend. I create work that sustains itself through its message, authenticity, and accuracy towards its subject matter.

How? Love, TARS, love! INTERSTELLAR